Music producer and Grammy-award winning artiste, DJ Khaled has announced his entrance into the CBD industry. 

Khaled, inspired by his own wellness journey, has partnered with Endexx Corporation, a leading producer and manufacturer of hemp-derived CBD wellness products.

“As a father, an entrepreneur, a music exec and visionary I am blessed with daily inspiration, a drive to work hard and a passion for success. CBD has become a part of my daily routine and allows me to focus myself and my energies, while striving to better myself every day,”

says DJ Khaled.

He added

“I was drawn to Endexx Corporation because they’re an innovative company that has proven they have the keys to deliver consistent, top of the line, high-quality products,”

Endexx is known for their product range of CBD oils, capsules, soothing balms and lotions.

“We are excited to announce our partnership with DJ Khaled,” stated Todd Davis, CEO of Endexx Corporation. “Khaled’s knowledge and passion for CBD is bountiful and we realized we are aligned in our approach towards product quality and business acumen. We understand and share the values that a brand goes beyond physical products; its needs to help people feel good about themselves and be part of a day-to-day lifestyle.”

The as-yet-unnamed brand is expected to launch in early 2021.

The new CBD line is the latest in a number of projects DJ Khaled has been developing this year. The artist and producer dropped two tracks with Drake over the summer.

He also launched his Amazon Music podcast, ‘The First One’ back in October.