This Friday is set to be electric as carnival lovers will wait no longer for a costume launch like no other as YardMas unveils ‘Premiere 2024’ a movie-like event.

YardMas which is made up of brands I Love Soca, Fete Republic, Broadtail, Zarmak Limited, and Magnet Consultants will launch its Carnival 2024 costumes on Friday (November 3, 2024) at the National Indoor Sports Center and powered by Campari.

It’s an invitation-only event however, for those who didn’t receive an invite, there’s always the option to purchase tickets online via www.yardmascarival.com

A movie-like experience it will be as YardMas will transform the National Indoor Sports Center into a Cinema with patrons seated at 9:30 pm for the costume premiere at 10:15 pm with celebrities, social media personalities, and models decked out in the 2024 YardMas costumes.

Backed by pre-produced visuals, patrons will be treated to endless CAMPARI mixes.

Following the PREMIERE, there will be a Blockbuster AfterParty with music from DJs Franco, Brush 1, Fyahman, Richie Ras, and Mindless.

YardMas organisers say the brand is passionate about expanding and amplifying the carnival experience in Jamaica similar to its debut in April this year with Carnival in Jamaica. They took over the space by providing revellers with the best entertainment from fetes, performers, DJs, and of course the best costumes.

All eyes and ears are glued to see and hear from YardMas this Friday.