A major collaboration between apparel giant Levis and R&B/Pop super star Beyoncé is coming.

On Monday, Levis hinted at the collaboration via a social media post of a cowgirl silhouette, which “Bey” was tagged and captioned “INTRODUCING: A New Chapter.”

The graphic appears to be a play on the singer’s recent cowboy-themed “Country Carter” image. 

The company, famous for its line of denim wear, has been a notable staple among ranchers and westerners. 

While the specifics of the partnership is yet to be unveiled, fans have already expressed excitement over the news.

Beyoncé’s “Country Carter” album, which marked her official sojourn into the country music genre, broke several streaming records following its release in March 2024.

The album’s record-breaking feat include the most-streamed album on Spotify in a single day in 2024 at the time of release and the “most first-day” streams of a country album by a female artiste on Amazon Music.

“Country Carter” is also Beyoncé’s biggest debut album on the streaming platform, Amazon Music shared on social media