Jamaica’s affinity with Clarks is widely known and referenced all over the world. The popular clothing brand featured in many stores across the island to no greater degree than others until 2010 when Adidja Palmer aka Vybz Kartel released a series of songs endorsing the Clarks brand. Its popularity spiked significantly since and is now a Jamaican trademark of sorts, especially among the youth.
Clarks Originals recently unveiled a short film celebrating its special relationship with Jamaica. The film is appropriately titled Clarks and Jamaica and features some of Jamaica’s most proud and celebrated talents. In the video, you will see the likes of popular recording artist, Koffee, Manchester City forward Raheem Sterling and more.
The video pitches the question, “Why is Clarks so engraved in Jamaican culture?” The question is then tackled by each talent from their perspective. As is expected, everyone did justice in speaking on the brands’ impact on Jamaican culture. However, Raheem Sterling said it best “There’s quite simply no other shoe that can come anywhere near Clarks.”
Clarks Originals have been in Jamaica for now over 60 years and has expressed its ambition to continue strengthening its already intimate connection with Jamaica. For those interested, the short film can be found on Clarks’ Official YouTube Channel.