This year, Santa made an early pit stop in the communities of Seaview Gardens, Waterhouse, Swallowfield, Nannyville, and Ewarton through a series of festive Christmas treats jointly hosted by Digicel and brand ambassadors Bounty Killer, Shelly-Ann Fraser-Pryce and Jesse Royal.
Digicel Jamaica CEO, Jabbor Kayumov, celebrated the opportunity to support the community outreach efforts of the three brand ambassadors who collectively feted over one thousand children in the Kingston, St. Andrew, and St. Catherine communities. Jabbor noted, “People and their communities are at the heart of everything we do at Digicel. Bounty, Shelly-Ann, and Jesse share our passion and have maintained a presence in their communities, always willing to give back without being asked to.” He added, “The treats are a great way to bring joy and light during what has been a difficult year for many.”
Residents of Waterhouse and Ewarton gave Shelly the usual warm welcome as she delivered toys for the children and groceries for parents, courtesy of her charity, Pocket Rocket Foundation. While at the Waterhouse stop, the phenomenal sprint champion shared, “This is where I am from, where I was raised, and where my support runs the deepest. It is a privilege to do this each year for my community. I am grateful that Digicel continues to offer support not just to me as a brand ambassador, but also a continued partnership with the community through the Resource Centre and the treats.”
The children of the Swallowfield community in St Andrew were just as delighted to welcome Grammy-nominated reggae artiste Jesse Royal to his former stomping ground as he feted them for the holidays.
Jesse commented, “We are in unprecedented times and I believe that now more than ever the strong must extend help, so we try to do as much as possible with the resources on hand.” He added, “Since childhood, my mother stressed that this season should be dedicated to giving, not receiving.
She always made a point to give back and I am continuing her work. I have had an excellent partnership with Digicel as they continue to support my work in the community. As a company, Digicel has shown that they care about community development, so I am proud to partner with them to help uplift the people of Swallowfield.”
Longtime community development advocate and dancehall legend Bounty Killer also took some time to share a few laughs and gifts with the people of his hometown, Seaview Gardens. He remarked, “I know how important it is to make a kid smile during the holidays because I wished I had attended Christmas treats when I was growing up.”
The ace dancehall artiste continued, “This is very sentimental to me, and I stay attached to my community. Digicel has been supportive of my efforts. It’s a great collaboration between Digicel and the Bounty Foundation, so we’re just here trying to create smiles.”
