New kid on the beer block, Heineken 0.0, recently rolled out various drive-through sampling stations as part of their Montego Bay Take Over to give consumers in the west a taste of the non-alcoholic, low calorie lager. For one whole weekend, consumers could pop up at any of the 20 locations for a free sample of Heineken 0.0 . Sampling locations included Pier 1, Coral Cliff, Jerky’s Bar & Grill, Texaco Grab & Go and at drive-thru stations at Whitter Village and Fairview Shopping Centre.

“As the premium beer brand, we always strive to give consumers something different. Heineken is passionate about responsible consumption and this product provides an adult alternative to existing non-alcoholic beverages in the market, helping us to ensure our consumers enjoy Heineken responsibly. We wanted a comprehensive rollout so we couldn’t launch without giving our Montego Bay consumers a premium experience. Beyond the great taste is the freedom that Heineken 0.0 offers. Now you can have a beer with a weekday lunch without the guilt. You can have a beer and not fret about the calories. You can have a beer and then drive home, knowing that you have not consumed any alcohol,” said Jodi Hylton, Heineken Brand Manager.

Heineken 0.0 is now available anywhere Heineken is sold.