Meet the Mitchells goes primetime

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Newly acquired free-to-air tv station and exclusive television broadcasters of the FIFA World Cup Qatar 2022, CVM-TV, today announced that it has added the YouTube hit series ‘Meet the Mitchells’ to its prime-time programming, starting Thursday, December 1, 2022 at 8:00 PM.

The popular series, created by reggae and dancehall artist Wayne Marshall (Mitchell) and his wife, former singer Tami Chin Mitchell, stars the couple, their children, and their beloved nanny and gives viewers a sneak peek into their life as a family. The show includes regular appearances by Tami’s sister, singer Tessanne Chin, the couple’s parents and other extended family members.

“We are excited to be a part of the new CVM family and to bring Meet the Mitchells to homes across the island,” said Tami Chin Mitchell. “We have been blessed over the last 2 years with our MTM “first cousins” from our YouTube channel which currently reaches subscribers in Jamaica and overseas, but we have always wanted to also expand our reach to the wider Jamaican audience and this partnership with CVM will be doing just that.”

During CVM-TV’s broadcast of the FIFA World Cup Qatar 2022, CVM-TV will air previously shared ‘Meet the Mitchells’ content in a “Best of MTM” package every match day at 8:00 PM with a rebroadcast the following day at 4:30 PM. Each episode will be accompanied by never-before-seen confessionals.

“Adding ‘Meet the Mitchells’ to our prime-time programming is another critical move as we continue to improve the station’s offerings,” said Olly McIntosh, CEO and President of VertiCast, CVM-TV’s parent company.

“Not only are we bringing a fan favourite hit digital show to free-to-air tv, but this move represents our commitment to investing in and promoting local content. ‘Meet the Mitchells’ has connected very well with Jamaicans at home and abroad as it gives a peek into the day-to-day life of people they can relate to, and we are very happy to share this type of entertaining content with an even wider local audience.”

Marshall shared a bit of what viewers can expect, “During the World Cup broadcast, new viewers to MTM will get to see some of our most memorable episodes, and our existing fans will get to experience these episodes in a new way with confessionals being added to the videos. For our overseas fans, not to worry, we will still be streaming new episodes on our YouTube channel along with premiering some of our new episodes on CVM-TV in January.”

Marshall, who is an avid football fan, will also feature prominently during CVM-TV’s exclusive broadcast of the World Cup which began last Sunday (November 20). The station said broadcasting both the World Cup and Meet the Mitchells during this period is expected to boost viewership significantly, even as they continue to work to improve coverage across Jamaica.

“We have done significant work to increase coverage across the island and as of now, more than 70% of Jamaica can view CVM-TV. This represents a significant increase since its acquisition in October. Adding both the World Cup, which is the world’s largest sports tournament, and Jamaica’s favourite family, the Mitchells, is us delivering on what we promised when we acquired the station,” McIntosh said.

Meet the Mitchells premiered during the COVID-19 pandemic and has grown into a crowd favourite, amassing over 225,000 subscribers and over 54 million views on YouTube with each episode averaging almost 100,000 views.

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