Jamaica’s largest beer company, Red Stripe intends to launch two major campaigns for the 2024 Olympics in association with the Jamaica Olympic Association, (JOA), under their “Suh wi dweet” initiative, which will see them take more than 10 Jamaicans to Paris for the summer games and one person to win $500 hundred thousand by designing their own Red Stripe beer can.

Sean Wallace Head of Commerce at Red Stripe Jamaica, while speaking a the company’s headquarters in Kingston, told SLEEK Sports, that the company aims to continue investing in the people and culture of Jamaica.

One of the two campaigns to be launched is called the ‘Gold Glory’ where Jamaicans can design a beer can and win big. Mr. Wallace explained how it will work…

Red Stripe also intends to send 10 Jamaicans and a guest each to the Paris Olympics, which will be an ongoing promotion.

The Jamaica Olympic Association and Red Stripe also inked an $80 million deal to which Mr. Wallace explained that the initiative is perfectly aligned with the brand.

It is a 5-year partnership and for their part, the Jamaica Olympic Association (JOA), President Christopher Samuda says they are thankful for the partnership and that “It is very important to the development of our athletes.”

The partnership was inked on Tuesday, December 5, 2023.