Tourism Minister Edmund Bartlett has set a new target to welcome 250,000 visitors out of the United Kingdom (UK) and Ireland by 2025. This follows on the heels of Jamaica being the number one Caribbean destination among UK visitors last year, with a record 229,000 British tourists.

The announcement was made at an exclusive media event held at the Jamaica stand at World Travel Market yesterday in London. Bartlett is joined by Chairman of the Jamaica Tourist Board John Lynch and Senior Advisor and Strategist in the Ministry of Tourism, Delano Seiveright.

The World Travel Market in London is one of the largest tourism trade shows, facilitates £2.8 billion in industry deals and has around 5,000 exhibitors from 182 countries and regions and more than 51,000 participants.